The main reason for the increases is said to be the large proportion of material costs taken up by OLED panel procurement. For example, the 13.6-inch MacBook Air with M2 chip starts at $1,199, while the 13-inch MacBook Pro with M2 chip starts at $1,299.Īccording to the Korean-language report, the industry response to the price hikes is divided: Some consider them a reasonable increase given the switch to superior OLED technology that will attract Apple's loyal customer base, while others believe the prices will make it difficult to maintain sales because iPads lack the replacement demand of iPhones. The OLED price estimates even eclipse the price of some MacBook Pro models currently on sale. That would make the 11-inch device over 80 percent more expensive than the existing 11-inch ‌iPad Pro‌ with LED Liquid Retina display, which starts at $799, and the 13-inch model over 60% more expensive than the current 12.9-inch ‌iPad Pro‌ with mini-LED Liquid Retina XDR display, which starts at $1,099. Apple's 2024 OLED iPad Pro models could be vastly more expensive than its existing iPad Pros and even more costly than some MacBook Pros currently on sale, claims a new Korean report.Īccording to industry sources cited by The Elec, Apple is already considering its pricing strategy for next year's two OLED iPad Pro models, with current estimates starting at $1,500 and $1,800 for the 11-inch and 13-inch models, respectively.

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